Serial founding Product Designer, AI-Native Builder
15 years leading design for products that shipped, scaled, and raised millions. That used to need a team. These days, AI lets me be that team myself. Strategy, design, and code, end to end.
Selected work
How I redesigned Gala Swap's core trading experience for both acquisition and retention, lifting activity ~18% and cutting new-visitor drop-off ~12%
How I led Papercup's product design from pre-seed to a $20M Series A, adapting the product when a shift in business strategy required scaling
How I'm building an AI back office for independent medical specialists in solo founder mode, from market sizing to a live founding cohort of doctors
Career Highlights
Starting as a mobile app specialist, moving from Parisian agencies to startups in London
Designing mobile apps in the early 2010s was a lot like being in AI today, the market was booming, and every digital player wanted their business on a smartphone. I lived that from the inside at LesMobilizers, a Parisian agency leading the French mobile space, shipping dozens of apps for major brands before we were acquired by Isobar. A few months later, I moved to London, becoming an in-house product designer at early stage startups, working directly with founders. This is where things started to stick with me.
Head of Design at a festival marketplace, growing a team of five product designers
Joining as employee 8, founding designer. I scaled a festival discovery guide into an end to end travel marketplace, controlling every aspect of design for the company while building and managing a team of five to six talented individuals along the way. This is where I got my hands on what it actually means to optimise design at scale, not just shipping features, but pushing metrics that mattered to the business forward. Over 4 years, the platform grew to serve 1M+ customers and 2,000+ festival partners worldwide, with design-led growth supporting $55M+ in funding through Series D.
Leading product design in the AI space at a time when no one even heard about ChatGPT
Joining early became a pattern with me, this time as employee 6, founding designer. There I was lucky to sit with ML engineers and actually understand how the artificial intelligence was built at its core. Over 5 years, I was in charge of the design operations for a cutting edge technology starting with no product, users, or competitors to benchmark, growing it into a platform making video translation at scale. I led design through the company's biggest shifts, contributing to growth from seed through a $20M Series A.
Founding a product design agency while embedding as a consultant for a large Web3 company based in SF
I founded Ghostudio as the mainstream AI era began, leveraging LLMs first for generative AI, then AI engineering. My first client, RLTY, a startup building 3D spaces for Web3 communities, had me design their entire ecosystem, brand, mobile and web apps. This work was key in unlocking a 3-year engagement with Gala as AI Design Consultant. I kept growing Ghostudio on the side, hiring 2 designers, until I realized the agency model was not for me. What I like most is being able to dig into a product with real depth.
Building in health tech, solo, while looking for the next venture that will benefit from my full potential
Staying static is not my thing. Aside from seeking the next career opportunity, I decided to solve a real problem in the health market. Being close to independent medical specialists, I saw how much they struggled managing their practice. This time I am deploying the full stack, business strategy, marketing, product, and engineering, aggregated over years of experience, to build Monoy, helping independent specialists deliver better quality care and scale financially without the admin burden.